&quotAIDS&quot | Alternative Medicine

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The portrayal of HIV and AIDS in the media refers to events and trends in the discussion of HIV and AIDS in mass media. HIV leads to a large amount of illness and many deaths. It is unique from most other diseases because there is stigma and discrimination surrounding those affected with the disease. The transmission of HIV, however, is extremely preventable and the media is a very effective way to convey this information. The UNESCO report on Journalism Education says, “Well researched television content can create public awareness about HIV prevention, treatment, care and support can potentially influence the development and implementation of relevant policies.”

The condition which was later to be called AIDS was first noticed as something strange and different in June 1981 when the Centers for Disease Control reported that five gay men in Los Angeles all died from a similar rare set of disease symptoms. Within two months 100 more gay men had died, and there was public awareness from medical publication that some new disease existed. Most media outlets have shown the tendency to universalize by emphasizing the risk to an entire age group, sex or sexual orientation as opposed to the behaviors and characteristics of individuals which pose the greater risk. How and when various media outlets throughout the world published this information varies, as has subsequent and contemporary reporting and depiction of HIV and AIDS in the media.
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Professor Robert Lustig is speaking at Emery Pharma’s speaker series.

“Good Food is medicine. Bad food needs medicine” Robert Lustig

Robert H. Lustig, M.D. is Professor of Pediatrics in the Division of Endocrinology at University of California, San Francisco, and Director of the Weight Assessment for Teen and Child Health (WATCH) Program at UCSF.

Dr. Lustig is a neuroendocrinologist, with basic and clinical training relative to hypothalamic development, anatomy, and function. He is an expert regarding the etiology, prevention, and treatment of the current obesity epidemic. This has led him to explore the specific role of fructose (half of sucrose and high-fructose corn syrup) as a specific mediator of both chronic disease, and continued caloric consumption. His now notorious YouTube video, “Sugar – the bitter truth” continues its popularity.

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